Drawing on FIXR’s largest surveys to date, this report points to an increasingly confident market. Audiences continue to prioritise in-person experiences, while organisers are planning with greater clarity about what drives attendance, engagement and commercial performance.

The data highlights several themes, from the growing importance of frictionless ticketing and conversion to the role of brand identity and community in building long-term loyalty, and the increasing expectation that platforms provide meaningful, usable data rather than surface-level exposure.

Download the report for practical insights and real-world perspectives designed to support smarter planning, better decision-making and sustainable growth.