Passes let organisers sell access across multiple events through a single product. You secure revenue upfront, encourage repeat attendance, and build stronger relationships with your audience, while customers get flexibility and better value.
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How Passes work
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You create a pass
Decide which events are included and how the pass works. Passes can allow access to a fixed number of events, or unlimited access within a defined time period.
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Customers buy, then book
With a single purchase, customers unlock access to multiple events. They use their pass to book tickets for the events they want to attend.
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You see demand earlier
As passholders book tickets for specific events, you gain early visibility into popularity and attendance – with revenue already secured.
BENEFITS
Predictable revenue, long-term value
Passes are designed to support repeat attendance and steadier income over time. You lock in revenue upfront rather than relying on last-minute sales, encourage customers to attend more events, and improve lifetime value without constant re-marketing. This rewards loyal audiences with better value, exclusive access, and a stronger reason to return.
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Flexibility across industries
Nightlife
Encourage repeat attendance across multiple nights or shows, while securing revenue earlier in the season.
Case studies
Passes in action
See how organisers use Passes to sell more tickets, improve operations, and expand their event offering.
CASE STUDY
Nottingham Trent Students' Union
Discover how a Freshers Pass helped NTSU quadruple their event offering and sell thousands more tickets.
BLOG
How event organisers are using Passes
From independent music venues and concert series to weekly fitness classes, explore how diverse event organisers are offering value to their audience.
Passes
FAQs
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Create Passes
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Create your first event in minutes, or speak to our team about the best setup for you.